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Our story · North Shore, BC, since 2024

We build what we believe in.

Soul Surfer Software is a fiercely independent, mission-driven software innovation company on Vancouver's North Shore.

The name

Why Soul Surfer?

A soul surfer is in the water for the love of the ocean and the wave, not for trophies or status. The reward is the ride itself.

We apply the same philosophy to innovation: pursue meaningful work, enjoy the process of invention, and build things worth believing in. Our products have to be commercially sustainable, but extracting the maximum profit is not why we build them.

Founder

Scott McArthur

Scott founded Soul Surfer after 26 years as an entrepreneur in hospitality. His background spans hospitality, philosophy, world religions, design and construction, technology design, user experience, branding and intellectual property.

Soul Surfer's earliest software grew out of practical problems in restaurant operations. Today the company works with emerging developers on research and software development.

So far

Where the platforms came from

  1. HospitalityTwenty-six years of running hospitality businesses, and the everyday problems that come with them.
  2. 2024Soul Surfer Software is founded on Vancouver's North Shore, British Columbia.
  3. LOLOA tip-distribution application expands into the LOLO Hospitality Intelligence Platform.
  4. Little Lion™The hospitality tradition of welcoming and connecting people helps inspire a platform for whole communities.
  5. Small AxeA longstanding interest in financial markets and investing shapes a research initiative, now on hold.

See the platforms →

What we stand for

Six things we hold to

  • Fierce independence

    We think for ourselves and choose our own projects.

  • Grassroots innovation

    Our ideas come from real operating experience, close to the people who have the problem.

  • Fairness

    Fair dealing and responsible business practice, in what we build and how we work.

  • Accessible technology

    Capable software should not be reserved for the biggest players.

  • Curiosity and invention

    We make room for experiments and for the pleasure of making things.

  • Opportunity for developers

    We aim to help emerging developers grow into builders of software businesses.

How we work

Remote-first. Results-first.

Soul Surfer envisions a flexible, inclusive, remote-first workplace. What counts is contribution, accountability, collaboration and results, not constant physical attendance.

More on how we build →

Co-contributors

The people building with us

Community: people on the street under festoon lights
Questions

Frequently asked questions

Who founded Soul Surfer Software?

Scott McArthur founded Soul Surfer Software in 2024 on Vancouver's North Shore, British Columbia, after 26 years as an entrepreneur in hospitality. The company's earliest software grew out of practical problems in restaurant operations.

Why is the company called Soul Surfer?

A soul surfer is in the water for the love of the ocean and the wave, not for trophies or status. We apply the same philosophy to innovation: pursue meaningful work, enjoy the process of invention, and build things worth believing in.

Where is Soul Surfer Software based?

On Vancouver's North Shore, British Columbia, Canada. Soul Surfer envisions a flexible, inclusive, remote-first workplace, where what counts is contribution, accountability, collaboration and results.

What does Soul Surfer Software stand for?

Six things: fierce independence, grassroots innovation, fairness, accessible technology, curiosity and invention, and opportunity for developers.

The North Shore: mountains over the water under a moon

Local roots. Global possibilities.

We start on our own street on the North Shore and build tools any main street or independent business can use. We are always glad to talk with local businesses, community organizations, researchers and partners.